Building the Infrastructure for a Wellbeing Economy
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+64 21 223 7132The Wellbeing Protocol is a New Zealand based social enterprise building the infrastructure for a wellbeing economy through innovative technology and community-centered approaches.
Our Story
The project initially began in Aotearoa, New Zealand, as a government-funded initiative exploring how Māori Indigenous values of localism and collectivism could be combined with Web3 / Blockchain technology to reimagine community systems and economic infrastructure.
It was driven by the belief that mana motuhake (self-determination) and whanaungatanga (connection) are not only cultural principles but powerful design principles for building equitable systems.
Our Mission
To help scale localism and create the foundations of a wellbeing economy—one innovation, one community, one connection at a time.
Community Empowerment
Putting decision-making power in the hands of those closest to the opportunities and challenges.
Wellbeing Economy
Building economic systems that prioritize community wellbeing over traditional metrics alone.
Scaling Localism
Using Web 3 / Blockchain / DAO to amplify local decision-making and community-led solutions globally.
Our Approach
We believe the most powerful solutions to today's challenges already live within our communities. What's missing is infrastructure to unlock resources, empower grassroots leadership, and connect stakeholders in fair, transparent, and efficient systems.
Following successful pilots in New Zealand, Australia, and the UK, we are building platforms and protocols that reimagine how value flows. Instead of being lost in bureaucracy, resources stream directly into communities where people can decide together how to create meaningful impact.
We combine the wisdom of community-led decision-making with the power of modern technology to build trust, reduce wasted effort, and open doors for groups that are often excluded from traditional systems.
Featured In
Our work has been featured in leading publications and platforms around the world.
Alliance Magazine
Rethinking philanthropy: What if communities controlled the money?
Philanthropy Europe
A new approach to philanthropy – Creating a Wellbeing Economy
DevX
The New Zealand nonprofit aiming to 'scale localism'
NZ Herald
The Wellbeing Protocol: How to beat loneliness, and other goals for good community funding
Regen Melbourne
Enabling a Thriving Civic Life: Trialling Distributed Grant Making With the Wellbeing Protocol
Impact Boom
Building Regenerative Cities And Funding Community-Led Solutions
Global Pilots
Successful implementations across three countries demonstrate the universal appeal of community-led innovation.
New Zealand
Origin country where Indigenous values met modern technology to create the first prototypes.
Australia
Successful pilots in Melbourne demonstrating scalability across different urban environments.
United Kingdom
International expansion proving the model works across diverse cultural and regulatory contexts.
What We Build
We create open-source infrastructure, platforms, and protocols that enable communities to thrive. Our first application, hum.community, demonstrates how participatory funding can work at scale.
Infrastructure
Building the foundational systems and protocols that enable wellbeing economies to emerge.
Platforms
Creating digital spaces where communities can collaborate, make decisions, and allocate resources.
Protocols
Developing open standards and frameworks that enable interoperable wellbeing-centered systems.